As the holiday festivities wind down, it’s the perfect time for businesses to reflect on their marketing strategies and set actionable goals for 2025. In the latest episode of Click, Brand, Snap, we discuss the importance of analyzing past campaigns, gathering customer feedback, and establishing SMART goals to navigate the evolving marketing landscape. With key trends like the rise of video content and the demand for authenticity, now is the time to craft a comprehensive marketing plan that positions your brand for success in the new year.

Don't let your marketing efforts fall behind this holiday season! As competition increases, it’s crucial to stay visible and engaged with your audience. Discover creative ways to connect meaningfully, leverage consistent messaging, and boost your holiday sales with festive campaigns. Dive into our latest insights to ensure your marketing strategy shines this season!

In this episode of Click, Brand, Snap, host Amanda Rowe explores the critical role of customer feedback in shaping business strategies. Join Amanda and guest Joni as they discuss the immense value of customer reviews and testimonials. Discover effective strategies for encouraging authentic feedback, the significance of 5-star reviews, and how to leverage testimonials to enhance products and drive growth. This episode also highlights the differences between Google reviews and curated testimonials, emphasizing their unique contributions to building trust and credibility in your brand.

Waking up at 4:00 a.m. for the past five months has transformed my mornings into a time for reflection and preparation. In August, I teamed up with Joni Hough for a brand photoshoot, which challenged me to select outfits that flattered my changing body and represented my brand. Despite my self-image struggles, Joni’s expert guidance on the day of the shoot boosted my confidence and helped me embrace my identity. This experience reminded me of the power of professional support in enhancing both self-image and brand. Join me as I share this transformative journey!

Building and maintaining a strong brand identity is crucial in today’s fast-paced digital landscape. Your brand is more than just a logo; it’s your legacy. In this blog, we’ll explore key strategies to help you create an identity that resonates with your audience, including defining your core values, understanding your target market, and developing a unique brand voice. By focusing on consistency and the ability to evolve, you can ensure your brand not only stands out but also leaves a lasting impression. Let’s dive in and craft a brand that endures!

In the latest episode of Click, Brand, Snap, co-hosts Amanda Rowe and Joni Hough delve into the vital role of professional imagery in branding. From elevating your brand’s perception to enhancing audience engagement, this discussion highlights why investing in high-quality visuals is crucial for effective marketing. Explore the strategic benefits of professional photography and unlock the potential it holds for your business.

In our latest podcast episode, "Elevate Your Brand," we dive into the power of professional imagery for your brand. Discover how high-quality images can showcase your personality, build trust, and enhance your online presence. Plus, get a checklist to evaluate your business partners and learn how to leverage social media effectively. Ready to transform your brand? Tune in now!

Your brand is more than just a logo; it’s your legacy. A strong brand identity sets you apart and creates a lasting impression. To craft this identity, define your core values, understand your audience, and develop a unique voice. Consistency and the ability to evolve are crucial for long-term success. Focus on these elements to build a brand that stands out and endures. Remember, your brand is your legacy—make it one that lasts.

Don’t let your social media marketing take a holiday break! As competition heats up, maintaining a strong online presence is essential. In our latest podcast episode, we discuss the importance of staying engaged with your audience, infusing holiday spirit into your content, and keeping consistent messaging to ensure your brand remains top-of-mind. Learn how to capitalize on holiday promotions and make this season your most successful one yet!

In today’s fast-paced digital landscape, mastering social media strategies is essential for effective content marketing. Social media serves as a powerful tool to amplify your brand's message, engage your audience, and drive results. By understanding how to leverage social media effectively, you can create a more dynamic content marketing strategy that resonates with your target audience.

Breast cancer impacts 1 in 8 women, bringing both emotional and financial challenges. In our latest podcast episode, we explore the vital work of the Go Jen Go Foundation, which provides critical financial assistance to those battling breast cancer, and the generous October Give Back initiative from Mint Hill Photography. Discover how this partnership is easing the financial strain on families and empowering patients to focus on their health. Join us as we highlight the stories of resilience and the importance of community support in the fight against breast cancer.

In our recent podcast with Joni Hough from Mint Hill Photography, we uncovered an often overlooked yet vital component of successful marketing: the use of professional imagery. At AR Marketing, we know that compelling visuals are essential in shaping your brand's identity and influencing how your audience perceives you. Professional photos don’t just enhance aesthetics; they elevate brand perception, improve engagement, and boost conversion rates. In this article, we explore why investing in high-quality imagery is a strategic move that can significantly impact your marketing success.

In our engaging podcast interview, Glenn Milliet, an expert in business communications, shared invaluable insights that can help businesses elevate their communication strategies and enhance their overall branding. From the very beginning, Glenn emphasized the power of storytelling over mere statistics. He believes that compelling narratives resonate more deeply with audiences, creating lasting impressions that cold hard data simply cannot match. As he explained, “A well-told story can transform how people perceive your brand and its message.”

In an era where self-taken photos are more accessible than ever, it’s important to recognize the hidden downsides of using them for marketing. While convenience is tempting, self-taken images often lack the professional quality, consistent branding, and strategic expertise that only a professional photographer can provide. From poor lighting and awkward angles to missed opportunities for impactful visuals, relying on self-taken photos can undermine your brand’s credibility. Discover why investing in professional photography is crucial for enhancing your brand's image and effectively engaging your audience.

In today’s competitive market, having a unique selling proposition (USP) is crucial for setting your business apart. Remember, you are more than a slogan; your USP is the essence of what makes your business unique and valuable to your customers. Here’s how to craft a compelling USP and create a niche marketing strategy that resonates with your audience.

Amanda Rowe Marketing and Mint Hill Photography are thrilled to unveil their innovative new podcast, “Click, Brand, Snap”. This dynamic show blends marketing and photography, delving into the stories and strategies behind successful brands and the visionary individuals who shape them.

In today’s competitive market, where brands are constantly vying for consumer attention, storytelling emerges as a powerful tool that can set your brand apart. But why is storytelling so impactful? Let’s dive into how it can transform your branding strategy.

Everyone has a story to tell, what's yours?  Is your story part of your strategy?  Stories are important for many reasons.  It connects you to your audience, your audience learns about you, and it also sets you apart from others.  Your story explains why you started your business, who you are, why you do what you do and the list goes on and on. 

In my previous blog post, “From Passion to Purpose: The Journey Behind Our Brand,” I shared the pivotal moment when I decided to revamp my company. Little did I know that what initially seemed like a challenge would turn out to be a blessing in disguise.

Stepping into the spotlight can be daunting, especially for those of us who run behind-the-scenes businesses like marketing firms. As the owner of a marketing firm, I’ve spent countless hours strategizing and crafting campaigns, but when it came to being on camera, I was far from comfortable.