Keyword Research for Your Business: How to Use SEO Keywords Across Your Website and Social Media
Hey there, business owner!
You've done an amazing job choosing the right keywords for your website. Your pages are set up to rank for the terms that matter most to your business, and that’s a huge step in the right direction. But here's the thing—SEO isn't a “one-and-done” process. You can’t just stop at your website and call it a day. To really see the results you're looking for, you need to make sure your keywords are showing up on your social media platforms, too!
Let’s take a minute to break down why this matters and how you can seamlessly carry over your SEO efforts from your website to your social media.
Align Your Social Media Keywords with Your Website Keywords
You’ve already worked hard to choose the best keywords for your website. Now, it’s time to think about how those same keywords should be used across your social media platforms.
Why does this matter? Well, when your website and social media profiles are speaking the same language, you're creating a more cohesive experience for both your audience and search engines like Google. This consistency makes it easier for search engines to understand exactly what your business is about. In turn, it increases your chances of being found—whether someone’s typing a search term into Google or scrolling through their Instagram feed.
Imagine this: a potential customer searches for a term related to your business and finds your website. They then head to your social media to learn more about your products or services and BAM—they see the same keywords and phrases there, too! It builds trust and signals to search engines that your business is both relevant and consistent.
The Power of Hashtags
Let’s talk about hashtags for a second. They might seem like just a social media trend, but in reality, they’re powerful tools that can boost your SEO on platforms like Instagram, Twitter, and LinkedIn. Hashtags are essentially keywords for social platforms. They allow your content to be discovered by people who are actively searching for topics related to your business.
When you use relevant, targeted hashtags, you’re not just reaching your followers—you’re also connecting with potential customers who may be searching for the same terms. But here’s the kicker: the hashtags you use on social media should be aligned with the keywords you’ve already optimized on your website.
By ensuring that your social media hashtags match your website keywords, you create a seamless experience for people who might find you on social media first and then head over to your website for more details. This alignment doesn’t just make your posts more discoverable on social media; it can also help boost your rankings on both platforms.
Create a Unified Brand Experience
So, how do you pull all of this together?
Review your social media profiles: Are your bios, posts, and hashtags using the same keywords you've targeted on your website? If not, it’s time to make sure they’re in sync.
Create keyword-rich content: Just like your website content, your social media content should be tailored around the keywords you want to rank for. This means using them in your captions, post descriptions, and even in your images' alt text when possible.
Consistency is key: When your keywords are consistent across both your website and social media, it builds a solid foundation for your SEO efforts. And that means more visibility for your business and more potential customers discovering what you have to offer.
Ready to Take Your SEO to the Next Level?
It’s time to review your social media profiles and make sure your keywords are aligned with your website! By creating that seamless, consistent experience across both platforms, you’ll boost your chances of being discovered, improve your rankings, and ultimately drive more traffic to your business.
Need help with keyword optimization or social media SEO? We’ve got you covered! Contact us today to get personalized support and start growing your online presence. Together, we’ll make sure your business shines on both your website and social media.